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The Importance of Setting Intentions

The Importance of Setting Intentions

It’s Sunday, which for many of us means waving goodbye to the weekend and getting back into the swing of the weekly routine.Instead of spending your evening wishing the week away, take 10 minutes looking forward to the week ahead and write out a few intentions for the week. These don’t have to be epic goals - they can be as simple as ‘get 2x 30 minutes of fresh air this week’ or ‘drink a litre more water a day’.Start by opening the notes section in your phone or grab a piece of paper and a pen. I prefer to...

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Take Action!

Take Action!

I’m sure we can all relate to this quote by the incredible @richroll, who perfectly sums up procrastination in so few words.Sometimes we’ll get inspired by another athlete and think “That looks fun! I’d love to give that a go!”. Then the analysis paralysis kicks in and moments later we’ve quickly talked ourselves out of it. It’s pretty safe to say that self doubt and ego are the two biggest things that prevent us from achieving what we really want deep down.The good part of all this? The sooner we can bring awareness to our self-sabotaging negative talk and behaviours, the...

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All Killer, No Filler

All Killer, No Filler

When I says that VALA includes “Seven natural ingredients and nothing else”, I really do mean it. There are no hidden additives or preservatives here! Way back in 2017 when my partner Dann started marathon running, I got fed up of seeing him feel sick after gulping down the generic gels and promised to find him another gel.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀We went through several 'natural' brands and none of their gels fit his strict criteria. Eventually, I became so frustrated that there wasn’t a more natural alternative for him to train with that I decided to make my own. I spent a year...

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Training... But Make it Fun!

Training... But Make it Fun!

Whenever we have a new VALA ambassador join our crew, I always ask them for the top three pieces of advice they’d give to someone thinking of trying out their sport. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀So far, we’ve had a mix of ultra runners, triathletes and mountain bikers join our crew. The one piece of advice that is always the same no matter the sport is “Have fun”. Here’s our trail running ambassador @guyilott doing just that and breaking out a smile during a rainy run.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Looking for a sense of fun in your sport is a great way to stay motivated and inspired to train, even...

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The Story of VALA's Branding

The Story of VALA's Branding

When I was coming up for the name for what is now VALA, I knew that I wanted it to be completely unrelated to the sports nutrition world. I've always found it quite difficult to connect with a lot of the sports nutrition brands that were in the market and their names and branding never really appealed to me.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I spent weeks coming up with a brand name and I eventually resorted to looking up Welsh baby names online. I stumbled across VALA and I immediately loved the look of it. I get asked at least once a week what it...

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How it Started > How it's Going

How it Started > How it's Going

I laugh now when I think of blending these raw ingredients in my blender and spooning the formula into the make-do pouches. Back then I DREAMED of the day when VALA would be in a custom sachet! Three years on and I still have to pinch myself that it actually happened.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Throughout the VALA process there were so many doubts and fears that kept creeping up, which I think is to be expected when taking a risk and doing ANYTHING new for the first time. The impostor syndrome that came in waves when meeting new factories and suppliers felt VERY real,...

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