At VALA, we believe in the power of nature to fuel up athletes of all sports. That’s why we use 100% natural ingredients in our energy gels: maple syrup, date paste, chia seeds, lemon juice, lime juice, matcha tea powder and Halen Môn sea salt. We don’t use hidden preservatives or additives - what you see on our label is exactly what you get. We're proud to be creators of an energy gel that you can actually look forward to eating every time you train and race!

Made from a base of date paste and maple syrup, our gels have a predominantly sweet flavour with a subtle citrus hint. As we use all natural foods, our formula is slightly thicker than standard energy gels and is often referred to as a 'paste' by our customers and crew.

VALA's ethos is underpinned by a holistic approach to exercise, which incorporates mental, physical, spiritual and gut health. Hailing from Neath in South Wales, our name is derived from the Welsh girls name meaning ‘Chosen’, as we want athletes to have a natural choice of gel that helps them to perform at their best. Our gels are Informed Sport certified, so they can be used safe in the knowledge that they’re banned substance tested.

Since launching in June 2020, VALA energy gels have been chosen as Runner's World 'Best in Test' and have been featured in Runner's World magazine, Women's Running magazine, Coach magazine and Stuff magazine. We have been awarded a Gold Medal in the 'Innovation' category at the Free From Food Awards, a Gold Medal in the 'Sports Nutrition' category at the Nourish Awards, a Women's Running magazine award for 'Editor's Choice - Superfood' and a Wales Start Up Award for 'Rising Star'.

Our gels have been used by athletes of all ages and abilities - from recreational to Olympic athletes. Our aim is to bring natural fuel to the masses that tastes delicious and delivers a hit of VALA plant powered energy!

All natural

When we say “made from natural ingredients” we really do mean it.
No hidden preservatives, hard-to-pronounce names or additives here, just 100% natural goodness.


Don't just take our word for it - find out why VALA has been given the thumbs up by Team GB athletes, sports journalists and coaches. 

VALA Energy Crew

Check out our latest range of merchandise and become part of the VALA Energy Crew with a tee, cap or bottle. Don't forget to tag us in your pics!

You've got mail