Where do you take your VALA?

Since launching VALA, I’ve loved seeing the diverse range of people that enjoy our gels. As most of you will know, VALA was born out of a passion for finding a more natural and stomach-friendly gel that my partner Dann could use during his marathon training.

I had always expected our gels to be popular amongst runners, riders and triathletes. However, I didn’t anticipate golfers, long-distance walkers and footballers - like freestyle footballer @kumi.futtoboru - becoming fans of our brand. Thanks to VALA’s all natural formula, we’ve also had a lot of interest from parents who have come across us after searching for a natural gel that their young 'uns can use for their training and matches.

It’s so inspiring to see the many ways in which VALA impacts the lives of such diverse sportspeople. Each day I learn something new when running this business and I am so grateful to see the demand for a more natural gel gaining momentum. Thank you to each and every one of you that supports us, shares us and recommends us to your friends, teammates and family. It’s because of you that we are growing each day and finding new and unexpected audiences.

If you haven’t yet had a chance to try out our gels, stay tuned for our very exciting competition that is launching at the end of today. You could be in with the chance of snagging a few VALA gels to fuel up your training!

Keep it real, as always.

Gem.