One step closer to getting VALA in your hands!
Next week marks the beginning of production for VALA and I can't decide if I'm terrified, excited or relieved! What I DO know is that I can't wait to get our gels out there and in the hands of athletes very soon. It’s been a long standing vision of mine to create an alternative energy gel made from natural ingredients and we’ve finally achieved it. Given the response from our testers and new followers, it turns out that a lot of you have also been waiting this type of gel to become readily available in the U.K.
It's taken nearly three years to make VALA a reality and after countless reformulations, I’m really excited to hear what you all think. Our ethos is underpinned by the belief that regular exercise and eating unrefined foods are the main contributors to improved mental, physical and gut health. Therefore I’m really proud that we managed to find a way to make our gels preservative and additive free, all with the help of nature.
Whilst launching in the middle of a global pandemic might not have been part of our launch plan (and I understand that there are currently bigger priorities in most people’s lives than energy gels), the overwhelming support from our producers and followers has enabled us to get this far. I really do appreciate every kind comment and supportive message that you guys send! Seeing the positive impact that our gels have on athletes will make it all worth the wait when we launch at the end of next month.
It's taken nearly three years to make VALA a reality and after countless reformulations, I’m really excited to hear what you all think. Our ethos is underpinned by the belief that regular exercise and eating unrefined foods are the main contributors to improved mental, physical and gut health. Therefore I’m really proud that we managed to find a way to make our gels preservative and additive free, all with the help of nature.
Whilst launching in the middle of a global pandemic might not have been part of our launch plan (and I understand that there are currently bigger priorities in most people’s lives than energy gels), the overwhelming support from our producers and followers has enabled us to get this far. I really do appreciate every kind comment and supportive message that you guys send! Seeing the positive impact that our gels have on athletes will make it all worth the wait when we launch at the end of next month.