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Why we chose to get Informed Sport certified

Why we chose to get Informed Sport certified

May 22, 2021
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I’ve lost count of the amount of times I’ve been asked if our gels are Informed Sport @wetestyoutrust certified and I’m always so happy to reply “Yes, they are!”. For those of you that might not have heard of it before, Informed Sport is a global testing and certification programme. It provides assurance to athletes that products carrying the Informed Sport mark have been tested for prohibited substances and manufactured to high-quality standards.

Before starting VALA, I had no idea about the huge importance and implications of banned substance testing. It was only when spoke to Triathlon Coach Rich Emmett @emmporiatriathlon prior to our first run that I realised just how much of a deal breaker having approval is, not only for elite athletes but for those in the police force and armed forces, who must also avoid banned substances.

Once our gels have been packaged, samples are sent to the Informed Sport lab to be tested and we can only release our products for sale once they’ve had approval that they are free from banned substances. They are also ‘blind tested’ periodically, which means that random samples are purchased and tested to further ensure the integrity and the safety of the product. 

As a small independent company, getting our gels approved is an investment of time and resources, but I wanted to ensure that our gels would be available for everyone... I hope you all enjoy 😊
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