When I first moved back to Wales in 2019 to start VALA, I discovered @bravendurance socks and became immediately obsessed. The colours. The fabric. The fit. The way they wash well and don’t lose their colour or go all sad and saggy after a few months! They’re nothing short of perfection. It turns out these were the same reasons that BRAV’s founder Adam started his sock company, as he couldn’t find any socks that fit the bill during his triathlon training and racing. It’s a strangely familiar story and has lots of parallels to VALA in many ways.
BRAVs quickly became my ‘go-to’ when running, hiking, walking, riding… you name it, the BRAV socks were there with me and started making regular appearances on VALA’s stories! I remember saying to my partner Dann when I first tried them “I’d love to do a collaboration with them - they’re a Welsh brand, they’re independent and they make the best sports socks I’ve ever worn”. I immediately had the idea in my mind of how I wanted them to look and added a “BRAV collaboration” to the VALA goals board, thinking it would take a good few years for this to come to life.
Fast forward a year and the collaboration of my/VALA’s dreams became a reality and what’s more, it was fuelled by the demand from our VALA and BRAV loving customers, which was the most incredible part of it all. Not a week goes by where we don’t get a tag from one our of VALA crew when they’re out on the trails or at a race with their neon glowing socks grabbing all of the attention.
Seeing these snaps of our VALA green flashes in your pics never fails to make me smile. I’m so grateful for the opportunity to have collaborated with Adam and his amazing company to make this vision a reality and to share his outstanding socks with you all. Small biz love combined with customer support and honest feedback really does make the VALA world go round.
If you’d like to see what all of the hype is about, click here to pick up a pair of the VALA x BRAV socks! As always, don’t forget to tag us in your snaps ✌🏻