Skip to content
Menu VALAENERGY Cart Cart
Menu VALAENERGY Cart Cart
  • Home
  • Shop
  • Our Ethos
  • About
  • Press + Awards
  • Journal
  • Contact Us
Search Right
Facebook Instagram
KEEP IT REAL

KEEP IT REAL

Mar 31, 2020
Share Facebook Share on Facebook Twitter Share on Twitter Pinterest Pin the main image Email Email this product to somebody

What started out as a conversation with my marathon-running partner Dann in the early days of VALA has since become our catchphrase. 'KEEP IT REAL' initially stood for 'KEEP IT natural and eat REAL food' but it has developed into so much more than that.

KEEP IT REAL is all about being genuine, honest, authentic and kind to ourselves. It means having a positive mindset and getting out of bed to train on a muggy morning, when all you really want to do is snooze the alarm. It symbolises showing appreciation for family and friends for always waiting enthusiastically at the finish line with big smiles, bear hugs and snacks (can't forget the snacks!) and giving a friendly a nod to a fellow runner/rider/hiker that's also braving the elements.

These three words have evolved to mean so much more that we ever imagined and have come to embody our ethos. Above all, our mantra is a small reminder to be compassionate to ourselves, our surroundings and those around us.

Gem.

Back to News
Left
Older Post
Newer Post
Right
  • Contact Us
  • Shipping and Handling
  • Returns Policy
  • Terms and Conditions
  • KEEP IT REAL
  • Cookies Policy
Facebook Instagram

© 2025 VALAENERGY

  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Maestro
  • Mastercard
  • PayPal
  • Shop Pay
  • Union Pay
  • Visa

Search